Our Story

Some businesses are built from opportunity.

Ours was built from survival.

For much of my career, I had the privilege of serving as a private butler and estate manager for some of the most prominent and high-profile individuals around the globe, clients who had simply come to appreciate the finer things in life. That career immersed me in a world where quality, discretion, and excellence were the standard.

Then everything changed.

I was involved in a serious car accident that left me with significant memory loss. For almost two years, I underwent intensive rehabilitation just to regain the basic functions of daily life my strength, my sight, my speech. It was one of the most challenging periods any person can face, and there were moments when the road ahead felt impossibly long.

During my recovery, I discovered Guarana a natural plant sourced from the heart of the Amazon. What I experienced was remarkable. This small, powerful seed helped me rebuild my energy, sharpen my focus, and restore my vitality in a way that no traditional energy beverage ever had. It became a cornerstone of my rehabilitation and, ultimately, my recovery.

A MISSION FROM EXPERIENCE

I knew I wasn't alone. Millions of people around the world reach for traditional energy beverages everyday loaded with synthetic caffeine, artificial ingredients, and the inevitable crash. There had to be a better way.

Drawing on my international experience, my background in delivering tailored, high-standard services, and the profound personal impact guarana had on my own life, I founded Natural Energy Today a brand built on the belief that clean, natural energy should be accessible to everyone.

ABOUT LUGO MERCHANTS LTD

Natural Energy Today is proudly owned and operated under Lugo Merchants Ltd, an Aotearoa New Zealand-owned manufacturing and distributing company supplying multiple product categories across all industries worldwide. With full white label capabilities, Lugo Merchants Ltd partners with businesses globally to deliver premium, responsibly sourced products under their own brand maintaining the same uncompromising standards that define everything we do.

If you're interested in white label or wholesale enquiries, we'd love to hear from you.

WHAT WE STAND FOR

  • Natural ingredients — premium Amazonian Guarana, responsibly sourced
  • Clean energy — no crash, no synthetic caffeine, no compromise
  • Eco-conscious packaging — credit card-sized, recyclable sachets
  • Accessible to all — suitable for anyone aged 16 and over
  • NZ-owned — proudly built and operated from Aotearoa New Zealand
  • Global reach — manufacturing and white label solutions for industries worldwide

Whether you're an athlete, a professional, a shift worker, a student, or someone simply looking for a smarter alternative to traditional energy beverages, Natural Energy Today was made for you.

Because I know firsthand what it means to need real energy. And I know what it feels like when you finally find it.

Thank you for considering Natural Energy Today. We'd love to be part of your journey.

Anthony, Founder, Lugo Merchants Ltd & Natural Energy Today — join the movement